Terms of Service

Last updated: 17th March, 2026

These Terms of Service ("Terms") govern your access to and use of the Key.Art website, applications, and services (collectively, the "Service"). By accessing or using the Service, you agree to these Terms.

If you do not agree, do not use the Service.

1. Who we are

Key.Art is operated by Pentagram Film AB (Sweden) under the Key.Art brand (until a dedicated operating company is established).

Operator / Legal address:

Key.Art c/o Pentagram Film AB

Tre Liljor 3, 113 44 Stockholm, Sweden

Contact: support@key.art

Support: support@key.art

IP/Copyright: support@key.art

2. What Key.Art is (and is not)

Key.Art is an independent online search and discovery service for film and television poster design.

We do not sell posters or poster rights. We sell access to an efficient search experience and tools that help users discover and organize poster references.

3. Eligibility

You must be able to form a binding contract in your jurisdiction to use the Service. You must be at least 16 years old to use the Service.

If you are between 16 and the age of majority where you live, you represent that you have permission from a parent or guardian where required by law.

If you use the Service on behalf of a company or organization, you represent that you have authority to bind that entity, and "you" includes that entity.

4. Accounts and security

4.1 Account registration. You may need to create an account to access certain features. You agree to provide accurate information and keep it up to date.

4.2 No account sharing. Accounts are personal and non-transferable. You may not share login credentials or allow others to access the Service through your account.

4.3 Security. You are responsible for all activity under your account. If you believe your account has been compromised, notify us at support@key.art.

5. Plans, trials, and usage limits

We may offer free usage limits, trials, or plan tiers. Limits and features may vary by plan and may be changed over time as described in Section 17 (Changes).

6. Payments, subscriptions, and taxes

6.1 Billing. Paid plans are billed in advance on a recurring basis (monthly or annually, as applicable) unless cancelled.

6.2 Third-party payments / Merchant of record. Payments for the Service are processed by Polar Software Inc. as our payment partner and merchant of record (the “MoR”). Polar is responsible for payment processing and, where applicable, tax calculation, collection, and remittance. Your purchase may be subject to Polar’s terms in addition to these Terms.

6.3 Taxes. Unless explicitly stated otherwise at checkout, prices displayed for paid plans are tax-inclusive (including applicable VAT/sales tax). Where required by law, Polar will calculate, collect, and remit applicable taxes as merchant of record. You are responsible only for taxes, duties, or charges that are not collected at checkout and that apply due to your specific circumstances.

7. Refunds

All fees are non-refundable except where required by law or where Key.Art agrees otherwise in writing. If a refund is agreed, it will be processed within 30 days.

8. Our content, third-party content, and rights

8.1 Key.Art IP. The Service, including its software, design, text, features, and underlying technology, is owned by Key.Art and/or its licensors and is protected by applicable laws.

8.2 Third-Party Content. Posters, Key.Art, titles, logos, trademarks, and other third-party materials displayed on the Service ("Third-Party Content") are the property of their respective owners. We do not claim ownership of Third-Party Content.

8.3 No license to Third-Party Content. Nothing in these Terms grants you any license or right to use Third-Party Content beyond what is permitted by applicable law or by the relevant rights holder.

8.4 Trademarks. Any third-party trademarks appearing on posters are used for identification and reference purposes.

9. Permitted use (reference only)

The Service is provided solely for reference, research, education, and internal development purposes, such as:

• creating internal collections/moodboards

• internal pitch decks and presentations

• academic and educational study

You may not use Third-Party Content from the Service for external commercial exploitation (including advertising campaigns, marketing, merchandise, print sales, public redistribution, or publication) unless you have obtained permission from the relevant rights holder.

10. No downloads; restrictions

10.1 No downloads / no redistribution. The Service does not grant a license to download, reproduce, redistribute, or publicly display Third-Party Content.

10.2 Prohibited activities. You agree not to:

• copy, reproduce, redistribute, or publicly display Third-Party Content from the Service

• use the Service to build or train a competing database or competing service

• scrape, crawl, bulk-download, or systematically extract content or data from the Service

• bypass or attempt to bypass security, access controls, or technical limitations

• interfere with the Service (including introducing malware)

• use the Service in violation of law or third-party rights

We may suspend or terminate access for violations.

11. Collections and sharing

Collections are for personal/internal organization. If we introduce sharing features, sharing will be governed by these Terms and may be limited (for example, link-only sharing of collections, not raw assets).

12. Data sources and accuracy

The Service may display metadata and other information sourced from third parties, including APIs. We do not guarantee that metadata is accurate, complete, or up to date, and it may be modified or removed at any time.

13. Copyright / takedown

Key.Art respects intellectual property rights and responds to valid removal requests.

If you believe content on the Service infringes your rights, contact support@key.art and include:

• identification of the work claimed infringed

• the exact URL(s) on the Service

• your contact details

• proof of authority (if acting as agent)

• a good-faith statement that the use is not authorized

• a statement that the information is accurate

• your physical or electronic signature

We may remove or restrict access to content and may request additional information to verify rights or authority.

14. Privacy

Our processing of personal data is described in our Privacy Policy. If there is a conflict between these Terms and the Privacy Policy regarding personal data processing, the Privacy Policy governs.

15. Disclaimers

To the maximum extent permitted by law, the Service and all content are provided "as is" and "as available." We make no warranties of any kind, express or implied, including accuracy, availability, non-infringement, or fitness for a particular purpose.

You are solely responsible for determining what permissions you may need from rights holders for any intended use outside the permitted reference use.

16. Limitation of liability

To the maximum extent permitted by law, in no event will Key.Art be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or any loss of profits, revenue, data, goodwill, or business interruption arising out of or related to your use of the Service.

Where permitted by law, Key.Art's total aggregate liability arising out of or relating to the Service will not exceed the fees paid by you to Key.Art in the twelve (12) months preceding the event giving rise to the claim.

Some jurisdictions do not allow certain limitations of liability; in such cases, these limitations apply only to the extent permitted by law.

17. Changes to the Service and Terms

17.1 Service changes. We may modify, add, or remove features of the Service at any time. We do not guarantee that any particular feature will remain available.

17.2 Terms changes. We may update these Terms from time to time. The "Last updated" date indicates when changes were made.

If we make changes that materially affect your rights or obligations, we will take reasonable steps to notify you (for example by email to the account email address or an in-product notice) before the changes take effect. Unless otherwise required by law, your continued use of the Service after the effective date of updated Terms constitutes acceptance.

If you do not agree to updated Terms, you must stop using the Service and, if applicable, cancel your subscription.

17.3 Change of Operator. We may transfer or novate our rights and obligations under these Terms to an affiliate or successor entity (for example, a new operating company). If we do so, we will provide reasonable notice. Your continued use of the Service after the effective date of such change constitutes acceptance.

18. Suspension and termination

18.1 By you. You may stop using the Service at any time. You may cancel a paid subscription according to your account settings; cancellation typically takes effect at the end of the current billing period unless required otherwise by law.

18.2 By us. We may suspend or terminate your access if we reasonably believe you have violated these Terms, created risk, or used the Service unlawfully. We may also suspend or terminate to comply with law or legal requests.

18.3 Effect. Upon termination, your right to use the Service ends. Sections that by their nature should survive will survive (including IP, disclaimers, limitation of liability, and governing law).

19. Communications

You agree that we may send you service-related communications (e.g., billing, security, account notices) to the email address associated with your account. Marketing communications (if any) will be managed as described in our Privacy Policy and applicable law.

20. Governing law and venue

These Terms are governed by the laws of Sweden, without regard to conflict-of-law principles.

If you are a business (B2B), any dispute arising out of or relating to these Terms will be subject to the exclusive jurisdiction of the courts of Stockholm, Sweden.

If you are a consumer (B2C), you may have mandatory rights under the consumer laws of your country of residence, and nothing in these Terms limits those rights.

21. Miscellaneous

21.1 Severability. If any provision is held invalid or unenforceable, the remaining provisions £remain in effect.

21.2 No waiver. Failure to enforce a provision is not a waiver of the right to do so later.

21.3 Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms as part of a merger, acquisition, reorganization, or sale of assets.

21.4 Entire agreement. These Terms, together with the Privacy Policy and any other policies referenced herein, constitute the entire agreement between you and Key.Art regarding the Service.